China's leisure industry into a bonus period
, benefit policy and consumer demand surge, China's leisure industry into a bonus period. China Academy of Social Sciences Institute of finance strategy, Chinese Academy of Social Sciences Research Center of travel agencies such as the latest release of "2016-2017 Chinese leisure development report" (hereinafter referred to as the &ldquo report; ” China) shows that leisure has entered the industry dividend period, its important symbol is the rise of a number of Unicorn leisure enterprises. However, in order to continue the rapid development of the industry, we need more targeted policies.
It is reported that Unicorn enterprise usually refers to valuation of $1 billion and above private enterprises. In Chinese enterprises, including drops of travel, public comment network, the Chinese special car and home and other companies become Unicorn enterprises. Unicorn leisure industry has a major impact on the industry, in 2016 the annual turnover accounted for more than 30% of the overall market size.
But the report also mentioned that, overall, the leisure industry policy corresponds to only a part of people leisure activities such as sports, leisure, tourism and leisure, culture and leisure, not for the top-level design industry development, and different policies are dispersed between relevance and cohesion is not strong; focus of the policy is not direct or primary for leisure, as reflected in more indirect drive.
&ldquo in the future, China should make clear the overall idea and top-level design of the leisure industry development, and make a necessary carding of all policies related to leisure development, and strengthen the cohesion between the policies. At the same time, we should make a comprehensive evaluation of the effect of the existing policies. ” report, the popular vacation system as an example, "outline of national tourism and leisure" (2013-2020) proposed in “ by 2020 the full implementation of paid vacation system; ” 2015 issued "on the 2.5 day of vacation mode to further promote a number of opinions" tourism investment and consumption. The effect of these policies should be comprehensively evaluated and paid enough attention to.
It is reported that Unicorn enterprise usually refers to valuation of $1 billion and above private enterprises. In Chinese enterprises, including drops of travel, public comment network, the Chinese special car and home and other companies become Unicorn enterprises. Unicorn leisure industry has a major impact on the industry, in 2016 the annual turnover accounted for more than 30% of the overall market size.
But the report also mentioned that, overall, the leisure industry policy corresponds to only a part of people leisure activities such as sports, leisure, tourism and leisure, culture and leisure, not for the top-level design industry development, and different policies are dispersed between relevance and cohesion is not strong; focus of the policy is not direct or primary for leisure, as reflected in more indirect drive.
&ldquo in the future, China should make clear the overall idea and top-level design of the leisure industry development, and make a necessary carding of all policies related to leisure development, and strengthen the cohesion between the policies. At the same time, we should make a comprehensive evaluation of the effect of the existing policies. ” report, the popular vacation system as an example, "outline of national tourism and leisure" (2013-2020) proposed in “ by 2020 the full implementation of paid vacation system; ” 2015 issued "on the 2.5 day of vacation mode to further promote a number of opinions" tourism investment and consumption. The effect of these policies should be comprehensively evaluated and paid enough attention to.
