The Belt and Road China tourists travel to Europe to accelerate the growth of 65%
The implementation of The Belt and Road initiative, make China tourists to Europe to further enhance understanding. 18, the China Tourism Research Institute jointly Ctrip Travel, Huayuan CITS, jointly issued the "first half of the European tourism trends report.". The market size and growth trend of European tourism in the first half of this year, the starting provinces and destinations, national popularity, consumer characteristics and preferences were analyzed.
flight, visa to promote good Chinese tour of Europe in the first half of tourists increased by 65%
according to Ctrip Travel, Huayuan CITS data show that in the first half of 2017, Chinese tourists to Europe travel trips, an increase of 65%. Among them, with the group tour to achieve a high growth of 81%, the destination with the group tour growth doubled, an increase of 103%. With the group tour is still the main way to travel in Europe, 85% of the people chose the way with the group. Although the proportion of Chinese tourists who chose to travel freely was only 15%, the growth rate was faster, and the number of free tourists grew by 26%.
: based on the optimistic performance of outbound tourism in the first half of 2017, China is expected to travel to Europe this year, the scale will reach 5 million 500 thousand passengers. Europe is the third largest destination for Chinese tourists to travel abroad, second only to Southeast Asia and East asia.
according to the report, the European tour continues to heat up by three favorable factors: one is to promote the continued opening of new routes, increase capacity, save travel time; two European countries in the creation of the visa center visa service, enhance convenience; is part of the three European countries to China citizens visa policy gradually relaxed. This year, such as Serbia and Montenegro became the first European country to China visa. Travel agency products are also innovative upgrades, such as Ctrip Travel and Huayuan CITS comprehensive upgrade, with the group tour drill level standards, new products, new lines increased substantially.
the two or three line of the city accounted for 50%
: which provinces are the main force of European tourism? European tourism market from the first tier cities (northward, wide, deep) to the two or three tier cities penetration development. In the first half of this year, the number of tourists from the second tier and three tier cities to Europe accounted for 50%, more than the first tier cities. At the same time, growth is also higher than in the first tier cities, the first half of the two or three and four line cities achieved 80%, 56%, 77% year-on-year growth. Two or three line city has become Ctrip Travel, Huayuan, CITS and other large travel agencies market layout of the new focus.
the report released the first half of the city to visit Europe, Shanghai, Beijing, Chengdu, Hangzhou, Shenzhen, Xiamen, Guangzhou, Wuhan, Nanjing, Xi'an and the top ten. Visitors to Europe are still concentrated in Beijing and Shanghai, the two largest port cities, but other port cities such as Chengdu, Xiamen and Nanjing show great potential for growth.
statistics of the tourist market in Europe: Jiangsu, Shanghai, Zhejiang data, Guangdong, Beijing ranks the top five, followed by Sichuan, Hubei, Fujian, Shandong, Liaoning, Anhui, Shanxi, Guangxi, Shaanxi, Hebei. In Shanghai, Jiangsu, Zhejiang as the representative of the East China market share accounted for over 50%, year-on-year growth rate reached 74%, outbound tourism to become a hotly contested spot of “ a ”. The rapid growth of the Midwest market, the growth rate of the southwest market as high as 74%, the market potential can be expected.
European destination popularity rankings released in Eastern Europe and Northern Europe become the dark horse of
where do Chinese tourists go? Which European destinations are most popular? The report released the 2017 European tour popularity rankings, Italy, Germany, France, Britain, Switzerland, Russia, Spain, Portugal, Turkey, Czech is Chinese visitors in the ten countries with the largest; Paris, Rome, Frankfurt, London, Moscow, Prague, Lisbon, Athens, Milan, Barcelona to become the top ten popular the destination city. Prague, Vienna, Moscow, Amsterdam, Helsinki and Madrid were all favored by Chinese tourists in 2017, and the growth rate was gratifying.
: among the 20 European countries that are most popular with Chinese tourists, Italy, Germany, France and the United Kingdom are among the top four for many years, and are sticking to the dominant market position of European tourism. From the line, close to 40% of the tourists is still conventional Fayi Rui Three Kingdoms products loyal fans, year-on-year growth of 55%; Turkey, Germany line has achieved more than 100% growth; and in Eastern Europe, Russia - Nordic Europe travel new become a popular destination for tourists in the first half of the China high 151% and 77% year-on-year growth, the market potential will further release.
China consumption upgrade more and more tourists will play
what kind of tourists travel to Europe, what products are chosen and how much do they cost? Europe is a long - term outbound destination, and travelers travel long distances. Data monitoring found that the European tour of the average transit time is 12 days, the average customer price of travel with the group of nearly 13000 yuan, which is more than 40% of the tourists choose China Fayi red market price of classic products.
conventional low standards and rush travel products are no longer enough for Chinese tourists. “ the whole four-star hotel, Paris City, Le Louvre museum to stay in Italy, explain the castle Manor Hotel experience, full WIFI, free time, ” become the consumer choice of keywords travel products. Ctrip with group tour data showThe 4 and 5 drilling grade products have the highest proportion of choice, reaching 86%. Among them, 4 drilling products become the first choice of tourists, 70% of tourists choose. The new standard of Ctrip Travel with the group in six aspects of hotels, flights, cars, catering, shopping, etc. the new upgrade will be at their own expense, payment service and related standards improve 2-5 times.
on the mode of travel, more and more Chinese tourists will take a deep tour. Take Italy as an example, the most popular product on the Internet is Italy (10), ranking first in the proportion of 22%. The second is Italy Rui (10), France (12) in the Swiss +1 etc..
from the visitors' evaluation, the overall satisfaction of Chinese tourists to European tourism was 94.8%. Hundreds of thousands of tourists from the online group to comment, the average score of up to 4.7 points (5 points system). European tour in the hardware supporting, tour guide services, travel planning and other aspects of tourists have been highly recognized and praised.
women accounted for 63% of all European visitors, suggesting that women's financial and temporal dominance is on the rise.
Travel to Europe, more than 50 years old tourists accounted for more than 50%, indicating “ rich leisure ” family dominated European tourism market. 30-50 year old tourists (accounting for 19%), mostly for family outings, products and services are their focus of attention. 20-30 year old tourists (accounting for 13%) belong to the market potential crowd.
According to the report, Chinese went to the European tour will show two trends: one is the two or three line of the city with European sailing charter flights and increasing European tourists source market to the two or three line of the city and the economic shunt penetration, tour, and first-tier cities will tend to choose the quality and depth of tourism products; two free, half self-help market will have greater growth, private corporations, custom tour has become part of the choice of the guests.
This trend, travel agencies are bound to innovate, upgrade products and services to meet demand. As a comprehensive upgrade of the tour with the group of new standards, improve tourist satisfaction; increase research and development of new products, new lines put more fit market demand; strengthen the purchase of resources, optimize the allocation of resources, innovative product highlights, improve service quality etc..
flight, visa to promote good Chinese tour of Europe in the first half of tourists increased by 65%
according to Ctrip Travel, Huayuan CITS data show that in the first half of 2017, Chinese tourists to Europe travel trips, an increase of 65%. Among them, with the group tour to achieve a high growth of 81%, the destination with the group tour growth doubled, an increase of 103%. With the group tour is still the main way to travel in Europe, 85% of the people chose the way with the group. Although the proportion of Chinese tourists who chose to travel freely was only 15%, the growth rate was faster, and the number of free tourists grew by 26%.
: based on the optimistic performance of outbound tourism in the first half of 2017, China is expected to travel to Europe this year, the scale will reach 5 million 500 thousand passengers. Europe is the third largest destination for Chinese tourists to travel abroad, second only to Southeast Asia and East asia.
according to the report, the European tour continues to heat up by three favorable factors: one is to promote the continued opening of new routes, increase capacity, save travel time; two European countries in the creation of the visa center visa service, enhance convenience; is part of the three European countries to China citizens visa policy gradually relaxed. This year, such as Serbia and Montenegro became the first European country to China visa. Travel agency products are also innovative upgrades, such as Ctrip Travel and Huayuan CITS comprehensive upgrade, with the group tour drill level standards, new products, new lines increased substantially.
the two or three line of the city accounted for 50%
: which provinces are the main force of European tourism? European tourism market from the first tier cities (northward, wide, deep) to the two or three tier cities penetration development. In the first half of this year, the number of tourists from the second tier and three tier cities to Europe accounted for 50%, more than the first tier cities. At the same time, growth is also higher than in the first tier cities, the first half of the two or three and four line cities achieved 80%, 56%, 77% year-on-year growth. Two or three line city has become Ctrip Travel, Huayuan, CITS and other large travel agencies market layout of the new focus.
the report released the first half of the city to visit Europe, Shanghai, Beijing, Chengdu, Hangzhou, Shenzhen, Xiamen, Guangzhou, Wuhan, Nanjing, Xi'an and the top ten. Visitors to Europe are still concentrated in Beijing and Shanghai, the two largest port cities, but other port cities such as Chengdu, Xiamen and Nanjing show great potential for growth.
statistics of the tourist market in Europe: Jiangsu, Shanghai, Zhejiang data, Guangdong, Beijing ranks the top five, followed by Sichuan, Hubei, Fujian, Shandong, Liaoning, Anhui, Shanxi, Guangxi, Shaanxi, Hebei. In Shanghai, Jiangsu, Zhejiang as the representative of the East China market share accounted for over 50%, year-on-year growth rate reached 74%, outbound tourism to become a hotly contested spot of “ a ”. The rapid growth of the Midwest market, the growth rate of the southwest market as high as 74%, the market potential can be expected.
European destination popularity rankings released in Eastern Europe and Northern Europe become the dark horse of
where do Chinese tourists go? Which European destinations are most popular? The report released the 2017 European tour popularity rankings, Italy, Germany, France, Britain, Switzerland, Russia, Spain, Portugal, Turkey, Czech is Chinese visitors in the ten countries with the largest; Paris, Rome, Frankfurt, London, Moscow, Prague, Lisbon, Athens, Milan, Barcelona to become the top ten popular the destination city. Prague, Vienna, Moscow, Amsterdam, Helsinki and Madrid were all favored by Chinese tourists in 2017, and the growth rate was gratifying.
: among the 20 European countries that are most popular with Chinese tourists, Italy, Germany, France and the United Kingdom are among the top four for many years, and are sticking to the dominant market position of European tourism. From the line, close to 40% of the tourists is still conventional Fayi Rui Three Kingdoms products loyal fans, year-on-year growth of 55%; Turkey, Germany line has achieved more than 100% growth; and in Eastern Europe, Russia - Nordic Europe travel new become a popular destination for tourists in the first half of the China high 151% and 77% year-on-year growth, the market potential will further release.
China consumption upgrade more and more tourists will play
what kind of tourists travel to Europe, what products are chosen and how much do they cost? Europe is a long - term outbound destination, and travelers travel long distances. Data monitoring found that the European tour of the average transit time is 12 days, the average customer price of travel with the group of nearly 13000 yuan, which is more than 40% of the tourists choose China Fayi red market price of classic products.
conventional low standards and rush travel products are no longer enough for Chinese tourists. “ the whole four-star hotel, Paris City, Le Louvre museum to stay in Italy, explain the castle Manor Hotel experience, full WIFI, free time, ” become the consumer choice of keywords travel products. Ctrip with group tour data showThe 4 and 5 drilling grade products have the highest proportion of choice, reaching 86%. Among them, 4 drilling products become the first choice of tourists, 70% of tourists choose. The new standard of Ctrip Travel with the group in six aspects of hotels, flights, cars, catering, shopping, etc. the new upgrade will be at their own expense, payment service and related standards improve 2-5 times.
on the mode of travel, more and more Chinese tourists will take a deep tour. Take Italy as an example, the most popular product on the Internet is Italy (10), ranking first in the proportion of 22%. The second is Italy Rui (10), France (12) in the Swiss +1 etc..
from the visitors' evaluation, the overall satisfaction of Chinese tourists to European tourism was 94.8%. Hundreds of thousands of tourists from the online group to comment, the average score of up to 4.7 points (5 points system). European tour in the hardware supporting, tour guide services, travel planning and other aspects of tourists have been highly recognized and praised.
women accounted for 63% of all European visitors, suggesting that women's financial and temporal dominance is on the rise.
Travel to Europe, more than 50 years old tourists accounted for more than 50%, indicating “ rich leisure ” family dominated European tourism market. 30-50 year old tourists (accounting for 19%), mostly for family outings, products and services are their focus of attention. 20-30 year old tourists (accounting for 13%) belong to the market potential crowd.
According to the report, Chinese went to the European tour will show two trends: one is the two or three line of the city with European sailing charter flights and increasing European tourists source market to the two or three line of the city and the economic shunt penetration, tour, and first-tier cities will tend to choose the quality and depth of tourism products; two free, half self-help market will have greater growth, private corporations, custom tour has become part of the choice of the guests.
This trend, travel agencies are bound to innovate, upgrade products and services to meet demand. As a comprehensive upgrade of the tour with the group of new standards, improve tourist satisfaction; increase research and development of new products, new lines put more fit market demand; strengthen the purchase of resources, optimize the allocation of resources, innovative product highlights, improve service quality etc..
