"Zero ticket" promotes tourism to industry economy
Zhejiang Tiantai Mountain announced that the national 5A level scenic spots before the cancellation of Guoqing scenic tickets, free of charge. This is Zhejiang province after West Lake scenic spot, Shaoxing Lu Xun hometown, and a free open 5A class scenic spots. Free tickets seem to be doing business at a loss, but in fact, showing a new development of tourism industry. Just like the Tiantai county Party Secretary tube text said that we use “ this is a free ticket, leveraging the global tourism upgrade mode, boost the third industry to achieve great development.
In recent years, rose tickets and free tickets to the news appear alternately, and some &ldquo trial; zero tickets ” scenic spot, the number of tourists and tourism revenue increased significantly, not only make up for the income gap, but also obtain good social evaluation. It has been reported that as long as each tourist stays in Hangzhou for 24 hours, the annual income of Hangzhou's tourism will increase by 10 billion yuan. Tiantai County Nanping Township South Yellow Road attractions tickets after the cancellation, the annual income of bujianfanzeng, visitors last year amounted to 500 thousand people, local farmers through the farmhouse business, selling agricultural products, the rapid growth of income. Scenic free of charge, seemingly seemingly made a loss of trading, in fact, magnified the tourist effect.
Some of the tourist attractions tickets, zero “ ” not only to attract more tourists to the surrounding economic development, also win a better reputation for scenic spots, play a good propaganda effect, enhance the visibility of scenic tourism, promote the brand more widely spread effect than usual to invest millions, tens of millions of tourist publicity and recommendation. At the same time, “ zero ticket ” to the development of tourism has brought about changes in ideas, and promote the management of scenic spots began to dilute the management of “ ticket economy ”. Some tourist attractions draw lessons from “ zero ticket ” mode, so that the tourist season is not weak, and promote the comprehensive economic development of tourism.
Expert analysis, part of the area “ zero tickets ” enlightenment and reference: on the one hand, “ to ” the implementation of the scenic free of charge, can gradually promote the development of tourism scenic area transformation. Mature tourist attractions with a solid foundation of comprehensive income, accommodation, catering and other related industries and more closely linked, trial tickets free to lead the entire industry development transformation. On the other hand, tourism should be from “ ticket economy ” to “ industrial economy ”. The focus of tourism development should be put in the development of tourism resources management, staring at the ticket, do not pay attention to looking for new growth points of the alternative income, blindly to raise ticket prices will engage in attractions development, tourism industry into a dead end &rdquo “.
Tourism consists of many factors, such as eating, living, traveling, entertainment, traveling, buying and so on. The implementation of low-cost tickets or free opening, not only will greatly enhance the popularity, but also led the surrounding hotels, restaurants, shopping, entertainment and other industries. &ldquo in the development of global tourism; ” in the background, to make the development of tourism and the whole city together, from &ldquo &rdquo to change the ticket economy;; industry economy, we must let the whole city and tourist attractions to “ don't make a little money to earn a lot of money ”. From another point of view, in the era of mass tourism, how to develop the global tourism, the most critical point is to achieve from “ ticket economy ” to the industrial economy change. If you still hold “ ticket economy ” the old thinking, can only see the pot of tickets and a completely invisible pot of the entire tourism industry, tourist attractions can not achieve “ ” “ &rdquo, from the transformation of global tourism; “ tickets Economy & rdquo; &ldquo ” industrial economy; change is bound to affect the long-term development of scenic spots and the location of the. Scenic free opening, so that every member of the community can enjoy the tourism public services, but also the concept of shared development embodied in the field of tourism.
In recent years, rose tickets and free tickets to the news appear alternately, and some &ldquo trial; zero tickets ” scenic spot, the number of tourists and tourism revenue increased significantly, not only make up for the income gap, but also obtain good social evaluation. It has been reported that as long as each tourist stays in Hangzhou for 24 hours, the annual income of Hangzhou's tourism will increase by 10 billion yuan. Tiantai County Nanping Township South Yellow Road attractions tickets after the cancellation, the annual income of bujianfanzeng, visitors last year amounted to 500 thousand people, local farmers through the farmhouse business, selling agricultural products, the rapid growth of income. Scenic free of charge, seemingly seemingly made a loss of trading, in fact, magnified the tourist effect.
Some of the tourist attractions tickets, zero “ ” not only to attract more tourists to the surrounding economic development, also win a better reputation for scenic spots, play a good propaganda effect, enhance the visibility of scenic tourism, promote the brand more widely spread effect than usual to invest millions, tens of millions of tourist publicity and recommendation. At the same time, “ zero ticket ” to the development of tourism has brought about changes in ideas, and promote the management of scenic spots began to dilute the management of “ ticket economy ”. Some tourist attractions draw lessons from “ zero ticket ” mode, so that the tourist season is not weak, and promote the comprehensive economic development of tourism.
Expert analysis, part of the area “ zero tickets ” enlightenment and reference: on the one hand, “ to ” the implementation of the scenic free of charge, can gradually promote the development of tourism scenic area transformation. Mature tourist attractions with a solid foundation of comprehensive income, accommodation, catering and other related industries and more closely linked, trial tickets free to lead the entire industry development transformation. On the other hand, tourism should be from “ ticket economy ” to “ industrial economy ”. The focus of tourism development should be put in the development of tourism resources management, staring at the ticket, do not pay attention to looking for new growth points of the alternative income, blindly to raise ticket prices will engage in attractions development, tourism industry into a dead end &rdquo “.
Tourism consists of many factors, such as eating, living, traveling, entertainment, traveling, buying and so on. The implementation of low-cost tickets or free opening, not only will greatly enhance the popularity, but also led the surrounding hotels, restaurants, shopping, entertainment and other industries. &ldquo in the development of global tourism; ” in the background, to make the development of tourism and the whole city together, from &ldquo &rdquo to change the ticket economy;; industry economy, we must let the whole city and tourist attractions to “ don't make a little money to earn a lot of money ”. From another point of view, in the era of mass tourism, how to develop the global tourism, the most critical point is to achieve from “ ticket economy ” to the industrial economy change. If you still hold “ ticket economy ” the old thinking, can only see the pot of tickets and a completely invisible pot of the entire tourism industry, tourist attractions can not achieve “ ” “ &rdquo, from the transformation of global tourism; “ tickets Economy & rdquo; &ldquo ” industrial economy; change is bound to affect the long-term development of scenic spots and the location of the. Scenic free opening, so that every member of the community can enjoy the tourism public services, but also the concept of shared development embodied in the field of tourism.
