New accommodation meets new retail: electricity supplier and offline scene consumption accelerate in
as the first domestic “ for which the purchase of ” business hotel accommodation industry scene, “ new retail ” &ldquo representative; Asian duo · Yan Xuanxin NetEase Yetai Hotel ” recently released a new sample which is the electricity supplier and offline consumer scene combination.
With the rapid development of China's economy, the middle class has become the main force of society, and their consumption concept has a more and more important impact on the development of society. “ and ” initial “ ” innovation, niche personality, combination is “ Yan ” both sides, means to create a new middle strict selection of life aesthetics. Two in their respective fields to provide excellent service brand, by the hotel this carrier produce intersection, opened up the quality of the electricity supplier and humanistic Hotel fusion new scene.
NetEase selected by “ good life, less expensive ” for the brand concept, to provide value for money products for the user's quality of life, advocating recover the original simplicity of life aesthetics. And as the first Asian duo to the humanities, humanities Hotel, warm and interesting for the 6 million middle business brand tonality people have a quality of “ on ” fourth consecutive years of life space, obtain the accommodation industry third party comment first score (4.95 points). This is the first class accommodation and NetEase selected brands of cross-border cooperation, but also after the Asian duo Wu Duo Asia Hotel Hotel, THE DRAMA third IP theme hotel.
It is understood that the Asian duo · NetEase selected within the hotel, residential space by strict selection and NetEase jointly build Asian duo, and the hotel daily operation by the Asian duo to be responsible. The founder of the Asian duo Yelv Yin said, “ the Asian duo strictly selected for the project, provide the scene and the Asian duo line passenger flow; strict selection and offering online traffic, with both sides is a template for new retail. Asian duo launched the &lsquo in 2013; the purchase is ’ the Asian duo business platform, now to join the NetEase selected to create a national first immersive scene business hotel.
Throughout the electricity supplier industry development, relying solely on traffic growth bonus period has passed, scene consumption is generally considered the industry is the next growth trend. Scene consumption is the consumer behavior caused by the psychological needs of people to see and listen to the scene in their own imagination, and to meet the emotional needs of the whole scene. In this kind of consumption, the function of goods, people's impression and emotion on the function of goods can become the object of consumption. In the 24 hour immersion experience space, users can more deeply experience the strict selection of goods, not only in the hotel habitat, can also put their favorite elements in the hotel home — — users can experience, online orders can also be purchased in the hotel scene.
At present, the NetEase has strict selection of nine categories of goods, food, personal care, home, cover, baby food, clothing and other products, its advocacy of “ three &rdquo, “ life aesthetics; delicate doctrine ” philosophy of life for the middle class pursued. And in the 96 city domestic Asian duo has opened 120 hotels and 330 hotels signed. According to reports, the new Asian duo brands before the transformation of consumption on the scene. The future will also launch the Asian duo travel class, music class, sports and other rich scene. “ X &rdquo, the Asian duo selected; or to make up for the new retail accommodation industry “ ” blank samples of success.
With the rapid development of China's economy, the middle class has become the main force of society, and their consumption concept has a more and more important impact on the development of society. “ and ” initial “ ” innovation, niche personality, combination is “ Yan ” both sides, means to create a new middle strict selection of life aesthetics. Two in their respective fields to provide excellent service brand, by the hotel this carrier produce intersection, opened up the quality of the electricity supplier and humanistic Hotel fusion new scene.
NetEase selected by “ good life, less expensive ” for the brand concept, to provide value for money products for the user's quality of life, advocating recover the original simplicity of life aesthetics. And as the first Asian duo to the humanities, humanities Hotel, warm and interesting for the 6 million middle business brand tonality people have a quality of “ on ” fourth consecutive years of life space, obtain the accommodation industry third party comment first score (4.95 points). This is the first class accommodation and NetEase selected brands of cross-border cooperation, but also after the Asian duo Wu Duo Asia Hotel Hotel, THE DRAMA third IP theme hotel.
It is understood that the Asian duo · NetEase selected within the hotel, residential space by strict selection and NetEase jointly build Asian duo, and the hotel daily operation by the Asian duo to be responsible. The founder of the Asian duo Yelv Yin said, “ the Asian duo strictly selected for the project, provide the scene and the Asian duo line passenger flow; strict selection and offering online traffic, with both sides is a template for new retail. Asian duo launched the &lsquo in 2013; the purchase is ’ the Asian duo business platform, now to join the NetEase selected to create a national first immersive scene business hotel.
Throughout the electricity supplier industry development, relying solely on traffic growth bonus period has passed, scene consumption is generally considered the industry is the next growth trend. Scene consumption is the consumer behavior caused by the psychological needs of people to see and listen to the scene in their own imagination, and to meet the emotional needs of the whole scene. In this kind of consumption, the function of goods, people's impression and emotion on the function of goods can become the object of consumption. In the 24 hour immersion experience space, users can more deeply experience the strict selection of goods, not only in the hotel habitat, can also put their favorite elements in the hotel home — — users can experience, online orders can also be purchased in the hotel scene.
At present, the NetEase has strict selection of nine categories of goods, food, personal care, home, cover, baby food, clothing and other products, its advocacy of “ three &rdquo, “ life aesthetics; delicate doctrine ” philosophy of life for the middle class pursued. And in the 96 city domestic Asian duo has opened 120 hotels and 330 hotels signed. According to reports, the new Asian duo brands before the transformation of consumption on the scene. The future will also launch the Asian duo travel class, music class, sports and other rich scene. “ X &rdquo, the Asian duo selected; or to make up for the new retail accommodation industry “ ” blank samples of success.
